EDUCATION
New York University, New York, NY
Master of Arts in Media, Culture, and Communication, May 2019
GPA: 3.8/4
Relevant Coursework: Creative Coding, Algorithmic Culture, Ideation & Prototyping
Southwest University of Political Science and Law, Chongqing, China
Bachelor of Arts in Communication Studies, June 2017
GPA: 3.6/4
Relevant Coursework: Market Research and Statistics Analysis, Operation and Management of Media
EXPERIENCE
Hsu’s Ginseng Enterprises, Wausau, WI
Public Relations Specialist, October 2020 – Present
Directed the launch for the WeChat mini program and the WordPress based website for Hsu's Ginseng US-China Store, contributing to a revenue generation exceeding $390,000 from December 2020 to June 2021
Composed and edited videos whose topics include Chinese cuisine recipes, products introduction, and Hsu’s company culture
Managed Hsu’s Ginseng YouTube channel, uploading videos and crafting the video description, increasing channel followers by 120% from 10/2020 to present
Oversaw the Facebook business page and orchestrated targeted Facebook ad campaigns, resulting in a surge of over 300% in Facebook reach and a remarkable increase of over 200% in Facebook visits. Achieved a peak Facebook ad reach of 13,509
Generated diverse reports by using Excel and Google Analytics tools, including monthly sales report, Google Analytics monthly reports, social media performance reports, ecommerce platform performance reports
Visualized the weekly sales data by using Excel, comparing the data of the past week with the data of the same period from the last year
Collaborated with e-commerce platforms to promote Hsu’s products, delivering marketing content, and implementing varied discount strategies across different platforms
Utilized SEMrush and Ahrefs to assess the SEO performance of Hsu’s Ginseng website, conducted competitor analysis and comprehensive keyword research, formulated strategic plans to enhance SEO performance, crafted blogs, and optimized meta titles and descriptions for Hsu’s website. Achieved a notable improvement in organic search performance, approximately 80%
Collaborated with the website backend team and the agency to transit from Universal Analytics to Google Analytics 4, coordinating with the backend team to update the data layer of Hsu’s website
Dealmoon, Richardson, TX
Video Specialist, September 2020 – October 2020
Edited videos about shopping guides and tips of living abroad, gaining 25,661 views on average
Celeri Network, New York, NY
Marketing Associate, October 2019 – August 2020
Created web pages by utilizing Adobe XD and WordPress, which replaced the old web pages, decreasing the bounce rates for the web pages by 15% and increasing the conversion rates by 3% within a week
Designed 5 logos for Celeri Network’s rebranding, one of which was selected as the company’s new logo
Designed multiple sets of banner ads with Adobe Photoshop, increasing the traffic to the website by 300%
Designed social media images which were posted on LinkedIn, Instagram, Twitter, Facebook, growing to 760 followers for every channel on average
Assisted in creating and designing the marketing deck, the investor deck, and a cash-management product's the pitch deck
Designed and created datasheets/digital brochures for all of the financial services Celeri Network offered
Designed the digital images of C-cards which is a cash-management product developed by Celeri Network
Edited 31 interview videos with the topics related to entrepreneurship, gaining 1.6K views for each video on average and growing to 291 subscriptions for the YouTube channel
Created video opening mock-ups with Adobe After Effects
Designed business cards for employees at Celeri Network by using Adobe InDesign
Reported directly to the VP of Marketing and helped the management on their projects
Gramercy Global Media, New York, NY
Project Coordinator Intern, May 2019 - September 2019
Performed Quality Assurance for websites
Wrote SEO (Search Engine Optimization) titles, SEO description, Google Ads
Launched multiple Google Ads campaigns for a South American movie, increasing its streamed time to three times longer than before
Updated content on websites by using WordPress
Wrote CSS media queries to make a web page display appropriately on different devices
Created and burned subtitles into videos and movies
Used SQL queries to extract entries whose postcodes were missing from Magento databases
Track traffic of multiple websites on Google Analytics
Managed contacts on Zoho
IdeasVoice, New York, NY
Communication and PR Intern, May 2019
Wrote blogs about entrepreneurship which were published on IdeasVoice’s website
Wrote and sent emails to venture capitalists for interviews
CineCina Film Festival, New York, NY
Volunteer, March 2019-April 2019
Assisted in promoting and selling movie tickets and derivative products
Recorded the items which were purchased by customers
Voluntarily promoted CineCina on social media by posting related articles and images
Lin’an Television Station, Hangzhou, China
Intern, June 2016-Aug 2016
Designed and outlined a proposal for the promotion of the ‘Echangelife’ APP
Communicated with over 200 clients to create potential partnerships by making telephone calls
Accurately input the information of franchisees which joined in the ‘Echangelife’ APP into the database
Global.com, China
Translated articles sources from traditional Chinese to simplified Chinese
Wrote 39 news articles to be released on Global.com digital platform
Zhejiang Daily, Hangzhou, China
Journalist Intern, July 2015-Aug 2015
Organized previous news articles for Jiayou workstation
Conducted interviews and published 5 interview articles in Zhejiang Daily
ACADEMIC PROJECTS
New York University, New York, NY
Investigation about how IMDB Users Interpret IMDB Ratings, Spring 2018
Interviewed 10 IMDB users to gain insights into their understanding of IMDB ratings
Analyzed IMDB users’ agencies by using Stuart Hall’s Encoding/Decoding model
New York University, New York, NY
Women of Washington Square: Fake Money Exchange for Valuable Stories, Spring 2018
Designed the activism project aimed at gender equality in which fake currency, featuring women’s faces on bills, was exchanged for 15 women’s stories
Created an Instagram account called womenofwsq displaying women’s stories
New York University, New York, NY
Content Analysis and Data Visualization of Representations of Women in Chinese Teleplays , Fall 2017
Created a list containing 39 most popular Chinese teleplays from 2011 to 2016 by investigating search volumes, which were extracted from Baidu Index, in Baidu search engine
Visualized the search volumes of 22 Chinese teleplays into a column chart in Excel
Presented findings to the New York State Communication Association conference in October 2018
SKILLS
Programming Languages: Python, HTML, CSS, JavaScript, SQL
Graphic Design and Video Editing: Adobe Premiere, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Audition, Adobe XD, Adobe After Effects
Digital: Microsoft Word, PowerPoint, Excel (vlookup, pivot table), WordPress
Data Analysis: SPSS Modeler, SPSS Statistics, Tableau, Google Analytics
Languages: fluent in English and Mandarin
EXHIBITIONS
Participated in the iJungle Illustration Awards 2021 online exhibition